Founded in 1968, singapore pools is an established leader in providing legal gambling options for Singaporeans. Its online platform allows customers to enjoy lottery games like Toto and 4D, sports betting, horse racing, and more. Users are encouraged to gamble responsibly and within their means.
With the advent of digitalisation, the company realised that it could provide a wider range of services to its customers through an online platform. Hence, it began offering lottery games and sports bets via its website and mobile app. This helped them to attract a larger customer base. The company also ensured that all its operations are conducted in accordance with the Betting Act and Common Gaming Houses Act.
The organisation was also able to leverage its expertise in the field of online gambling to offer a safe and secure gambling environment for its customers. Its online platform has a strong SSL encryption and a robust risk management system to protect the information of its players. Moreover, it has an extensive library of educational materials to help people understand the risks and rewards of gambling.
In addition to securing its online platform, the company is working on improving its customer service offerings. It is investing in a new contact centre and upgrading its existing one to improve efficiency. It is also enhancing its data analytics capabilities to provide a better understanding of customers’ betting habits and to drive business improvements.
As a result of its initiatives, the company has already seen some positive results. It has improved its overall service levels, and its employee satisfaction index reached a record high of 88% in 2022. In addition, the company has introduced a wide range of benefits for employees, including health insurance coverage and cash allowances.
The company’s leadership is committed to fostering a culture of innovation and continuous learning among its staff. It has also been recognised for its commitment to corporate responsibility and community support, receiving the Company of Good – Three Hearts award from the National Volunteer & Philanthropy Centre in 2024.
In the past year, the company has made significant progress in its digital transformation journey. It launched an enhanced online Singapore Pools Account service to enable customers to onboard, manage, and bet on their accounts at any time. It also launched an iShine Volunteers mobile application to enable users to easily find and connect with volunteering opportunities.
The company is looking to further enhance its offerings by introducing more lottery games and sports bets in the future. It is also planning to make more use of machine learning to increase the accuracy of its predictive models. In addition, it is focusing on the development of a secure digital platform to enable more customers to engage in responsible gambling. The company is confident that its continued investment in technology will benefit its long-term sustainability and growth. As a result, it has received the ISO 27001 certification for its IT security management systems.